General Theoretical Notions About the Semiotics of Culture and the Arts

Authors

  • Geovannys Montero Zayas Department of Theoretical Studies, Faculty of Audiovisual Media Art University of the Arts Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, 11300, La Habana, Cuba
  • Leandro Ernesto Prado Soriano Department of Theoretical Studies of the Visual Arts, Faculty of Visual Arts University of the Arts of Cuba Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, 11300, La Habana, Cuba
  • Djamaldinova Shakhlo Obloberdiyevn Departament of Uzbek Language and Literature and Russian Language Samarkand State Medical University Samarkand, Amir Temur 18A, 111606, Republic of Uzbekistan
  • Beáta Akimjaková Faculty of Theology, Department of Social Sciences the Catholic University in Ružomberok Hrabovská cesta 1 A, 034 01 Ružomberok, Slovak Republic
  • Martina Pavlíková Department of Journalism, Faculty of Arts Constantine the Philosopher University in Nitra B. Slančíkovej 1, 949 74 Nitra, Slovakia

DOI:

https://doi.org/10.15503/jecs2025.3.711.726

Keywords:

Semiotics, art, culture, text, semiology

Abstract

Aim. This article offers an approach to general theoretical issues in the semiotics of culture and the arts, with an emphasis on key concepts from these areas of knowledge. The evolution of the object of study, theoretical discussions associated with different theoretical and methodological traditions, and the basic categorical system are among the topics covered.

Methods. To prepare the article, general or theoretical methods were used, such as analytical-synthetic and inductive-deductive, which were materialized through documentary analysis, interpretation, and the study and criticism of sources.

Results. This article adopts positions regarding categories and concepts of semiotics, such as culture, languages, the semiotic transposition of languages, codes, text, and criteria of textuality. It analyzes definitions and theoretical proposals from various authors and offers valuable criteria for continuing the scientific debate.

Conclusions. Semiotics is an area of human knowledge characterized by a multiplicity of theoretical and methodological approaches and positions. In many scientific and academic practices, there is still an attachment to the founding notions of Peirce and Saussure, as well as to the traditional designations of semiotics and semiology, or to the dichotomous and trichotomous conceptions of the sign, aspects that are too rudimentary to satisfy current demands for the semiotics of culture and the arts.

Cognitive value. The article provides a solidly argued study, based on an extensive bibliographic review, knowledge of cultural and artistic issues, and the practice of art itself in different manifestations.

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Author Biographies

  • Geovannys Montero Zayas, Department of Theoretical Studies, Faculty of Audiovisual Media Art University of the Arts Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, 11300, La Habana, Cuba

    Full Professor of Semiotics in the Department of Theoretical Studies, Faculty of Audiovisual Media Art of the ISA University of the Arts, and Full Professor of Universal Literature in the Department of Spanish-Literature, Faculty of Language and Communication of the University of Camagüey, Cuba. Doctor in Pedagogical Sciences (University of Las Tunas, 2015), Master in Community Cultural Development, Manager of Cultural Change Projects (University of Las Tunas, 2008) and Bachelor of Education, specialty Spanish-Literature (Higher Pedagogical Institute José Martí, Camagüey, 1997). He has extensive teaching experience in cultural research, literary and art semiotics, linguistic studies, and literary and art sciences. Currently works as Vice Chancellor of Research, Postgraduate Studies and International Relations at the ISA University of the Arts, in Havana.

  • Leandro Ernesto Prado Soriano, Department of Theoretical Studies of the Visual Arts, Faculty of Visual Arts University of the Arts of Cuba Calle 120 # 904 entre 9na y 23. Cubanacán. Playa, 11300, La Habana, Cuba

    Assistant Professor of Visual Semiotics and Didactics of the Visual Arts in the Department of Theoretical Studies of the Faculty of Visual Arts, ISA University of the Arts. He carries out Doctorate studies in Educational Sciences at the Central Institute of Pedagogical Sciences, in Havana, Cuba. His doctoral thesis offers a pedagogical model and a methodological alternative for the semiotic analysis of the visual image in fifth and sixth grade students of Primary Education. Graduate in Education, specializing in Plastic Arts Instructor (University of Las Tunas, 2017). He has teaching experience in teaching Fine Arts and Semiotics applied to this artistic manifestation. He currently works as Director of International Relations and Cooperation at the University of the Arts of Cuba.

  • Djamaldinova Shakhlo Obloberdiyevn, Departament of Uzbek Language and Literature and Russian Language Samarkand State Medical University Samarkand, Amir Temur 18A, 111606, Republic of Uzbekistan

    Doctor of Philosophy in Pedagogical Sciences (PhD), Associate Professor, Head of the Department of Uzbek Language and Literature with Russian at Samarkand State Medical University.  Author of more than 100 scientific works, including 1 textbook, 3 monographs on PBL (problem-based learning) and 3 textbooks for students of medical universities and lyceums.

  • Beáta Akimjaková, Faculty of Theology, Department of Social Sciences the Catholic University in Ružomberok Hrabovská cesta 1 A, 034 01 Ružomberok, Slovak Republic

    The author graduated from Comenius University in Bratislava in the Slovak Republic at the Roman Catholic Cyril and Methodius Faculty of Theology. She completed a master's degree in Catholic Theology with a focus on religious education. She passed a rigorous examination in the teaching of religious education at the Faculty of Education, KU in R. At the same faculty, she completed her doctoral studies in the field of Didactics of Religious Education. She received her habilitation at the Catholic University in Ružomberok in the field of Trade Union Didactics. She also graduated in the field of special pedagogy, she is a member of the religious congregation of the School Sisters of St. Francis of Assisi, where she is a member of the provincial council. She is the founder of the Juraj Páleš Institute in Levoča.

  • Martina Pavlíková, Department of Journalism, Faculty of Arts Constantine the Philosopher University in Nitra B. Slančíkovej 1, 949 74 Nitra, Slovakia

    Martina Pavlíková is a university teacher, senior lecturer at the Department of Journalism, Constantine the Philosopher University in NItra, Slovakia. She graduated in English Language and Literature from the Faculty of Education, Comenius University in Bratislava. She completed her doctoral studies in the field of Cultural Studies at Constantine the Philosopher University in Nitra. She has also given several lectures and completed research stays at foreign universities. Her research is devoted to the literature of English-speaking countries, ethical behaviour in the mass media and modern trends in visual arts.

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Published

2025-09-23

Issue

Vol. 16 No. 2 (2025): Journal of Education Culture and Society

Section

EXPRESSION

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Copyright (c) 2025 Geovannys Montero Zayas, Leandro Ernesto Prado Soriano, Djamaldinova Shakhlo Obloberdiyevn, Beáta Akimjaková, Martina Pavlíková

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How to Cite

Montero Zayas, G., Prado Soriano, L. E. ., Obloberdiyevn, D. S. ., Akimjaková, B. ., & Pavlíková, M. . (2025). General Theoretical Notions About the Semiotics of Culture and the Arts. Journal of Education Culture and Society, 16(2), 711-725. https://doi.org/10.15503/jecs2025.3.711.726